The Marketing Manager is responsible for driving the execution of marketing programs, plans, and campaigns that support business growth, brand awareness, and customer engagement. This role serves as the operational engine of the marketing team owning project management, campaign execution, performance measurement, agency coordination, and event logistics while translating strategy into action.

This individual will partner closely with internal stakeholders and external agencies to ensure marketing initiatives are delivered on time, on brand, and aligned with business objectives.

RESPONSIBILITES

Marketing Strategy & Campaign Execution

• Execute integrated marketing programs, campaigns, and initiatives aligned with company goals
• Support the launch and evolution of brand identity, positioning, and target audiences
• Translate strategic marketing plans into detailed execution roadmaps
• Serve as the day-to-day project manager for all marketing initiatives

Performance Measurement & Reporting

• Measure, analyze, and report on marketing campaign performance across channels
• Track KPIs, assess results against goals, and provide actionable insights
• Guide the preparation of marketing activity reports and dashboards
• Present campaign performance and insights to executive leadership

Agency & Vendor Management

• Serve as the primary liaison with outside agencies and vendors
• Manage timelines, deliverables, budgets, and approvals for ongoing promotional campaigns
• Ensure agency work aligns with brand standards and business priorities

Events & Experiential Marketing

• Manage and execute event logistics, including trade shows, conferences, sponsorships, and hosted events
• Coordinate with internal teams and external partners to ensure seamless execution
• Oversee event timelines, materials, messaging, and post-event reporting

Market Awareness & Continuous Improvement

• Stay informed on marketing trends, tools, and best practices
• Identify opportunities to improve processes, performance, and campaign effectiveness
• Bring forward ideas to enhance brand presence, engagement, and efficiency

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of marketing experience, preferably in B2B or growth-focused environments
• Proven experience managing integrated marketing campaigns from concept to execution
• Strong analytical skills with experience measuring and reporting on campaign performance
• Experience working with external agencies and vendors
• Demonstrated project management skills with the ability to manage multiple priorities
• Excellent communication and presentation skills
• Highly organized, detail-oriented, and execution-focused